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The kind of approach that an individual in charge of a company's procurement process takes essentially depends on their...
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Do you know the meaning of direct marketing campaigns? To put it simply, such marketing relates to the activities perfor...
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One of the many strategies top B2B portals implement nowadays includes content marketing. Some even argue that it is the...
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The sales department is indeed one of the most important ones when it comes to a B2B firm. It is responsible for ensurin...
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Who is this new buyer? B2B buyers were never the easiest nut to crack. No wonder they are known as hard sells. We often...
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The need for a company to implement adequate marketing and promotional strategies cannot be emphasized enough if it inte...
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