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African clothes are known for their bold print vibe, rich colors, and unique traditional and modern designs. Selling African garments online is a crucial step toward the success of any business as you need to pick and choose the right marketplace where you can set up your online store and where you can find the target audience and buyers for your products.
With technological innovation, various online e-commerce platforms are now available in this era, with new selling options and tools making buying and selling easy across the globe. Whether you are selling modern African attire or the traditional ones in this blog, you can get your hands on the top 10 most used online trading websites through which you can set up your business and sell your products online.
Many businesses are concerned that due to the saturation in the clothing industry, would it still be good to invest and set up a clothing business to bring profit in the long term. Clothing items are a basic necessity of human beings, and as the population grows, the market expands, the trends take place, fashion trends change, and hence, new ideas occur, and the market evolves. Also, every culture has popular clothing items in their region.
Therefore, understanding the fashion influence of each culture and providing them with a product that appeals to their customers is a big challenge. If you know how to do that and which strategies to follow to run your business effectively, you do not have to worry about anything generating revenue and growing business.
The African clothing market is set to generate revenue of 70 billion USA by the end of this year, 2024. By 2028, it is projected to grow by 5.16% CAGR. The women's clothing market in Africa was valued at around 29 billion USD in 2024. It is being observed that 99% of the sales come from non-luxury clothing items on the African continent.
Here is the list of top TEN online trading platforms that run locally and internationally to sell African clothes both in Africa and internationally.
| Website | Local | International |
| Alibaba | _ | Yes |
| Tradewheel.com | _ | Yes |
| Africa Imports | _ | Yes |
| Jumia | Yes (Africa) | Yes (Africa-focused) |
| Afrikrea | _ | Yes |
| Made in Africa | _ | Yes |
| Zalando | _ | Yes (Europe-focused) |
| Konga | Yes (Nigeria) | _ |
| Tragoa | Yes | |
| Bob Shop (formerly Bidorbuy) | Yes (South Africa) | _ |
Everyone in the trading business must know that Alibaba is a giant platform. Established in 1999, Alibaba has served millions of buyers and suppliers by providing them with a reliable pathway to conduct their business through this online platform from anywhere in the world. The platform has around 5,900+ product categories with 200M+ products that can be traded globally.
If you want to sell African clothing in bulk, the platform always welcomes you to visit and explore what it offers for suppliers. If you are satisfied with its services as a manufacturer or supplier, do not wait to create your seller account here to get the most out of it. Nowadays, people love traditional African attire and prefer adding such clothing items to their wardrobes. So, if you have such products to offer, display your product inventory on the website, and you are good to go. Check out buyers' inventory to connect with the reliable ones whose business you can understand and provide with high-quality clothing items they want to add to their retail collection.
Tradewheel.com is a leading online B2B trading platform that operates globally and bridges the gap between manufacturers and retailers regarding the import and export of bulk products. This US-based platform has gained the attention of many reputable enterprises and has become their preferred choice for doing business online.
Handmade African clothing sellers can explore all the platform's features before registering their business here. The website offers many benefits for sellers, such as creating your seller's account here free of cost, displaying limited top-selling products, and exploring a limited buyers directory for profitable business deals. Furthermore, you can also avail yourself of the premium membership, which provides many benefits as you do not have to search for buyers here. The product managers will take care of that and provide you with reliable African clothes buyers so you can have a hassle-free selling experience.
Africa Imports is the largest online trade directory in the USA. The platform connects a wide range of Africa-based enterprises with traders worldwide. Established in 1998, Africa Imports has innovated a lot and has made many efforts to stay ahead in the trading game.
Whether you are a new start-up of online African fashion clothing or an already established business looking to connect with reputable buyers for a long-term business, this platform is the ultimate solution for all your trading needs as here you can conveniently display African clothing online by signing up as a seller on the platform and can also explore the buyer's pages here to understand their business needs, once you are sure you can fulfill any business demands of the businesses on the buyer's directory you can easily communicate with them through the platform and can have a reliable business trading experience through this fastest growing platform.
Jumia is a local Nigerian online e-commerce website. The platform was launched in 2012 in Nigeria, Morocco, South Africa and Egypt. If you are a Kente cloth exporter looking to expand your business across Africa by selling high-quality products at wholesale prices, do not miss out on this fantastic opportunity the website offers international sellers to grow their business.
Over 15 million monthly visitors on the marketplace increase your chances to connect with potential buyers. The platform provides up-to-date information on all the buyers on this website so that you can quickly avail yourself of the opportunities and seal the best deals with them before they go to other suppliers. African print dresses to ethnic dress buyers are all looking for reputable suppliers who can bring value to their money by providing high-quality products that will satisfy their customers' requirements and help them grow their business.
Afrikrea is the most suitable online African print clothes and ethnic fashion clothes B2B marketplace that exclusively deals with buying and selling African clothing items, jewelry, and other fashion-related products. You will find many retailers looking to connect with you for reliable business dealings here.
No matter what the size of your business is, you will get the exposure to meet and understand the market dynamics of the clothing industry here, which will help you fill the gray areas of your wholesale business, and you will be able to serve retail business in the most effective way that will benefit both sides equally. 1200+ messages are exchanged between buyers and sellers on the platform each day, which increases the chances that you may seal profitable deals with authentic buyers here soon and can run your business and elevate it to new heights.
Made in Africa is a renowned online trading platform since its launch in 2021. The platform gained significant recognition in the global world of trading as it provides a secure end-to-end solution to buyers and sellers of this platform. The website has made trading easy for global suppliers as you have no signup or monthly subscription fees. They demand 6% of your sales commission. On top of that, the platform takes full responsibility for all the logistics operations, from taking orders from the customers to delivering them within Africa or other continents, so you do not have to worry about shipping costs as they have covered shipping costs for you. The secure payment method ensures that both sides of the business will always be protected from any scam involving transactions.
You will find a wide range of companies here wanting to secure African print clothes for sale in bulk, whether traditional Ankara clothing, dashiki shirts, or any other form of African clothing that is in demand among customers globally.
Zalando is a pan-European platform that is ruling the fashion world of trading. The platform originated in Germany in 2008 and has expanded its wings across Europe. It has become one of the most reliable e-commerce platforms for African fashion. Numerous businesses constantly seek Afrocentric apparel sellers and manufacturers to restock product inventory.
Here, you can access the global network of buyers that not only brings business opportunities for you but also helps you understand the demands of businesses and their customers. The website is easy to use as you can easily register your company here as a seller and avail yourself of all the opportunities provided to the sellers, from access to the buyer's directory to communicating with them and finalizing the deals.
Kongo is another local online e-commerce platform that runs all over Africa. The website has a wide range of product categories, from sustainable African fashion products to low-priced products in electronics, home appliances, and various other industries. Their range of services is designed to ensure optimum levels of convenience and customer satisfaction with the retail process; these include our lowest price guarantee, 7-day free return policy, order delivery-tracking, dedicated customer service support, and many other premium services.
Suppliers here can have their own seller account, display their products, contact potential buyers through an RFQ form, and offer customized authentic African clothing to businesses based on their demands across Africa.
Tragoa is a local e-commerce platform operating within Africa. The platform is a pathway for many African fashion retailers to connect with global suppliers and manufacturers and buy products from them. This reduces their per-unit cost of production and benefits both sides of the business through trading.
This marketplace provides products and businesses with advertising/marketing, e-logistics & financing, communication tools, verification, search tools, and more on this comprehensive marketplace. It offers various other features such as product posts, profiles, logistics & finance services, member-to-member live chat, request-for-quote (RFQ), verification, reviews, bookmarks, etc.
For sellers, Tragoa's platform offers a straightforward process. They can fill out their profiles, create product posts for their exports, utilize e-logistics services, receive financing, verify themselves, and communicate through member-to-member live chat or the request-for-quote service.
Suppliers can display their products after registration, showing the cultural fashion trends they're offering for businesses so interested businesses can connect with them immediately.
Bob Shop is the new name of BidorBuy, an online trading platform that connects buyers and suppliers with similar interests and business industries. This marketplace is a perfect solution for sellers selling with the help of refined e-commerce tools and a minimum investment.
It offers excellent exposure to vendors as it is open for trading 24 hours a day, seven days a week. The platform is attracting a variety of sellers, from independent entrepreneurs to larger online retailers, because of its effective marketing campaigns and high traffic volume.
Manufacturers will find hundreds of African fashion retailers who are always looking for reliable manufacturers who can provide them with African clothing and dresses online at reasonable prices, sometimes with low MOQ options and sometimes in bulk based on how established their business is.
African clothes are gaining popularity nowadays because of their breathable fashion, vibrant colors, prints, and designs perfect for every occasion. Suppliers looking to sell their bulk African clothes, buckle up now, as this blog is the solution to all your selling queries. Here, we have brought you the top 10 b2b marketplaces in Africa through which you can build long-term business relationships with global buyers and help them fulfill customers' demands. This blog has briefly discussed each platform's essential features so you do not have to search individually.
