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The global wig market was valued at 2.59 billion USD in 2024. In 2025, it is expected to generate revenue of 2.68 billion USD 2025. By 2032, it is expected to become a 3.20 billion USD industry with a CAGR of 4.26%, according to Fortune Business Insights. If you want to start your own wig distribution business, here are 10 simple steps to help you get started.
If you want to start your own wig distribution business then this 10 steps guide will help you in making things easy for you as a startup business.
1) Before diving into the wig distribution business, distributors need to have a clear understanding of the market. When discussing market research, you should know that the wigs you will sell are in high demand in which region. For instance, when it comes to the area, Asia is the continent with the highest wig imports. More specifically, the countries included are China, India, Japan, and South Korea. Knowing the importing countries will give you an edge when deciding where to sell these products to generate profits.
2) Then, decide on your target audience- salons, individuals, retailers, online shops, etc.
3) Once you enter the market, gaining insight into your competitors' businesses should not be neglected. It helps you understand their strengths and weaknesses so that you can present their grey areas and weaknesses as your business strengths.
4) You should also learn about the market rates of wings in the distribution business for ideas so that you can set an effective price strategy for your products.
5) Understand the trends in the Wig industry, the types of wigs available in the market, and whether people are more inclined to buy human hair wigs or synthetic wigs so that you can accordingly stock up your inventory.
Choosing niche products is crucial for success when starting a wig business. The wig market offers wigs in different lengths, materials, and colors and of various types, such as synthetic hair wigs, human hair wigs, front lace wigs, custom-made wigs, and medical wigs. Choose what kind of wig distribution business you want to start.
Finding the right supplier for your inventory restocking is crucial for business success, as they ensure the high quality of the products within your business budget. When finding genuine suppliers and manufacturers for your business, you have various options.
1) Go for direct manufacturers from China, India, Japan, and other Asian countries, as these countries are known for the highest production and consumption of wigs.
2) You can also find wholesale wig suppliers and manufacturers through online B2B marketplaces like Tradewheel.com and BeauteTrade.com.
Tradewheel.com is the leading online e-commerce website where you can find and connect with global suppliers and manufacturers of hair wigs. You can negotiate the prices of the bulk wigs you want to purchase while ensuring the high quality of the products by asking for free samples.
BeauteTrade.com is an exclusive online trading website that buys and sells beauty and personal care products. Here, you can find genuine manufacturers from China, Japan, and India for your sourcing purposes. The platform is easy to use and offers a variety of high-quality hair wigs to its buyers.
3) If you want to start your own brand, go for private label manufacturers. You can easily find them on an online trade directory like ThomasNet, which is known for offering customized products. ThomasNet has verified manufacturers who will deal with your product requirements with honesty so that you can have high-quality products to offer to your customers.
4) As a new or small business startup, if you want to start with minimal inventory, you can choose online dropshipping services offered on various platforms, including DHgate. By dropshipping products, you can save your business from having to produce your own products at this initial stage of the business and from surplus inventory issues.
If you want to operate your business professionally, you must register your business as an LLC or sole proprietorship for legal protection and tax benefits.
Obtain the necessary permits to ship products to other states or run your hair wig business, which shows the legality and authenticity of your products and business. You can also register for tax purposes and get an employee identification number. Once you are done with all the legalities, now is the time to open your business bank account for hassle-free business transactions.
A well-structured business plan acts as a roadmap for your business. It is a guiding document that helps you resolve any issues in your business.
1) A well-developed business plan should contain a business model for every platform on which you will conduct your business (from online settings to offline, wholesale, and retail).
2) Which platforms will you display your products on, how will you keep your customers engaged, what would be your price point, estimated investment, revenue goals, and everything mentioned in your business plan?
3) What marketing strategies will you be following?
4) What your suppliers and logistics plan would be will be discussed appropriately in your business plan.
Having an online presence is very important today. Start by making a professional website with an online store to show your products. List your wigs on popular sites like Amazon, Tradewheel, and BeauteTrade.
Use social media like Instagram, TikTok, and Facebook to showcase your products. Run promotions and connect with customers to build an online presence. This will help you sell more and build your brand. Social media platforms have the highest user engagement, allowing you to connect with a broader audience.
Develop your distribution strategy for the business. You can act as a wholesale distributor, supplying products directly to salons, retailers, and beauty stores. You can also sell your products directly to the end user through your online or physical distribution channel or store.
You can also become a dropshipping distributor where global suppliers sell their products on your behalf. Furthermore, if you want to build your brand, try to private label the wigs under your business name so you can also sell them under your brand name.
Implementing the right marketing strategies for your brand and business is essential. Whether you want to scale your business or attract more customers, these marketing strategies improve your business visibility across various platforms.
1) Advertise your products on Facebook or Instagram to attract potential customers and to promote your products.
2) Partner with makeup artists and influencers and ask them to review your products to build trust among the target audience.
3) Get help from SEO and content marketing to rank your professional website and products using your customers' most commonly used keywords to enhance your business visibility.
4) Attend beauty trade shows to understand the target buyers' buying behavior and trends while offering them your top-quality products.
Always keep your business inventory in check. Decide whether you will have a warehouse to stock your products or will use dropshipping methods to sell them. Choose your shipping and delivery partners in the regions where you want to sell products to ensure timely product deliveries. Use inventory tracking software to be timely aware of when to restock your products so that the business goes smoothly.
Customer loyalty is key to long-term success. Offer deals and discounts on bulk orders of wigs. Promptly answer all customers' queries to increase customer satisfaction rates. Provide transparency over exchange and return policy. Keep in touch with them through social media platforms. Work on the feedback provided by customers to improve your business. Provide custom wig solutions to cater to specific customers' needs.
How to become a wig distributor? If you are searching for the answer to such questions, you are in the right place. This comprehensive blog provides you with a 10-step guide to becoming a successful wig distributor. If you want to start your own wig distribution business, we suggest you not miss this blog, as it has all the information you are looking for. So keep on reading.
