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Perfume is one of the most global products, and people worldwide love wearing exclusive fragrances. It creates a massive demand for perfumes and adds significance to these fragrances in the beauty and cosmetic industry. Scents like vanilla, fruity, floral, and oud are famous among perfume lovers worldwide.
According to the reports, the perfume exports of 2023 were recorded as:
France ($10.4B)
Spain ($3.67B)
Italy ($2.38B)
Germany ($1.74B)
United States ($1.38B).
Meanwhile the perfume imports in 2023 looked like:
United States ($4.27B)
Germany ($2.1B)
Netherlands ($1.43B)
United Kingdom ($1.33B)
United Arab Emirates ($1.24B).
Starting a perfume business and selling it online has significantly increased in recent years. Selling perfume to buyers online is highly profitable; anyone could do it with the right strategies and execution. The market is highly competitive and saturated; however, it has high sustainability, which totally depends on the consumer purchasing power. You can also start a perfume business at home.
Following are the top strategies to find perfume buyers and sell them all kinds of perfume with ease:
Tradewheel.com is a B2B marketplace where you can connect with perfume importers, wholesalers, and retailers worldwide. This platform specializes in bulk fragrance imports, catering to businesses looking to buy and sell perfumes in large quantities. This website makes sure that you have direct access to companies engaged in perfume importation.
You can sell luxury fragrances, niche scents, or private-label perfumes and attract wholesale perfume buyers actively seeking international partnerships. You can benefit from a vast fragrance import network, making it easier to sell perfume online to retailers, distributors, and beauty stores. Competitive pricing, buyer inquiries, and trade leads make this an essential platform for expanding your perfume market reach across different regions.
BeauteTrade.com is a B2B marketplace dedicated to the beauty and fragrance industry. It is an ideal space to sell perfume online to perfume buyers worldwide. The platform attracts perfume importers searching for premium, branded, and wholesale perfume collections at affordable prices.
It has a strong presence in the global perfume import-export trade where it is ensured that the suppliers are connected with businesses involved in genuine fragrance imports. Whether you're supplying designer perfumes, oud-based scents, or private-label products, this marketplace provides direct access to who buys perfumes in bulk.
Global Sources is a trusted B2B platform that bridges perfume sellers with verified perfume importers worldwide. This marketplace specializes in fragrance imports, providing bulk buyers with a streamlined sourcing experience for perfume importation. You can sell perfume online to businesses looking for luxury fragrances, Arabian perfumes, and designer scents.
The platform ensures access to who buys perfume in different regions, including Europe, Asia, and the Middle East. Global Sources helps businesses scale efficiently by selling wholesale perfumes gaining demand in international trade.
DHgate is a leading B2B platform for perfume importation. It has a strong reputation for wholesale perfumes and this marketplace connects perfume importers with suppliers like you who offer affordable, branded, and private-label fragrances.
Businesses looking to buy and sell perfumes can benefit from DHgate’s global perfume import-export network, ensuring fast transactions and direct access to international buyers.
Zalando is a top-tier e-commerce platform that allows perfume brands to sell perfume online across Europe’s fragrance market. This platform is ideal for perfume importers looking for high-demand products, including luxury, niche, and eco-friendly perfumes.
Zalando can provide you with an access to extensive reach where you can attract perfume buyers from various sectors, including retail stores, beauty boutiques, and online distributors. Suppliers involved in perfume importation can expand their fragrance imports business by leveraging Zalando’s trusted marketplace, which provides exposure to a vast customer base.
FragranceX is a dedicated perfume marketplace that enables businesses to sell perfume online to global retailers and perfume importers. FragranceX focuses exclusively on fragrance imports, making it an essential hub for wholesale perfumes.
Buyers from department stores, e-commerce shops, and beauty chains rely on FragranceX for perfume importation, ensuring seamless transactions and fast delivery. With strong ties to the global perfume import-export market, the platform helps perfume wholesalers expand their reach in the competitive fragrance industry.
As a seller, b2b websites allow you to attract buyers by offering them the opportunity to create their own fragrance with their choice of formulation. This is called private label manufacturing of perfumes. It is an excellent way of increasing your chances of getting the final orders. You can ask them to add or remove the formula or if they need any specific bottles designed with their labeling on them. You can also private the packaging.
Businesses in the fragrance industry are working to bring out the factor of uniqueness. You can attract buyers by providing them with a customization offer. It will open gates of opportunities for them and increase their trust in you as a seller.
One of the significant advantages of selling wholesale perfume in bulk is that buyers expect low per-unit costs from you. You can offer them bulk discounts and occasional deals to retain them for future purchases.
Facebook has evolved into a powerful social commerce platform, allowing brands to sell perfume online directly to perfume buyers and importers. Facebook Marketplace and Groups cater to who buys perfume in bulk, making it easy to reach perfume importers, wholesalers, and distributors.
The platform is an excellent place for perfume importation through Facebook Ads, beauty communities, and live sales events. Many fragrance imports businesses use Facebook for networking and direct sales, tapping into a global perfume market.
Instagram is a highly effective social selling platform for perfume importers, resellers, and global fragrance brands. Through high-quality visuals, interactive Reels, and influencer collaborations, perfume brands can effectively sell perfume online and attract who buys perfume in bulk.
The perfume market thrives on aesthetics, and Instagram’s engagement-driven approach helps sellers build a loyal buyer base. Many fragrance imports businesses utilize Instagram Shops to sell wholesale perfumes directly to perfume buyers.
LinkedIn is an essential B2B platform for suppliers looking to connect with perfume importers, distributors, and retailers. This professional network allows sellers to tap into the global perfume import-export industry by building relationships with fragrance imports businesses.
LinkedIn’s targeted advertising and direct messaging features enable sellers to sell perfume online while reaching decision-makers in wholesale perfumes and perfume importation sectors.
Selling perfumes and attracting buyers through social media can be done through influencer promotion and marketing campaigns. It is a great way to hire influential figures with a good amount of followers to promote your perfume brand and attract buyers.
Through social media, you can increase your buyer count by providing them attention individually through private messaging. You can have a separate one-on-one discussion with each potential buyer. This way, you can connect with them more closely and listen to their requirements.
You can make buyers by collaborating with other cosmetic and beauty products businesses and making your subscription boxes along with their products. This way, you can easily attract their buyers toward your perfume brand.
In this blog, we have added top strategies for finding perfume buyers and selling them perfume online. For your convenience, we have divided the platforms into two categories, as the strategies for attracting perfume buyers differ. However, great service, affordable prices, and premium quality perfume play a significant role in attracting buyers and retaining them for future purchases.
