Best Source for B2B Industry Trends, News and Updates
Starting a pet toy business and its success depends on several factors. We have taken the approximate number of pets owned by people in the United States of America. Dogs are the most popular pets, with 44.6% of households owning 62 million dogs. On average, households own 1.46 dogs. Pet owners always look for something to engage their dogs with, such as new and exciting dog toys explicitly designed for their needs while maintaining their health concerns. It is one of the most profitable businesses that provided revenue of $8.3 billion in 2022 and is projected to reach $18.4 billion by 2032, estimated at a CAGR of 8% from 2023 to 2032.
We have divided some of the most demanded kinds of dog toys that are high in demand:
Types |
Description |
| Chew Toys | Targeting aggresive puppies, these toys are designed for dogs to chew on. |
| Fetch Toys | For high energy dogs like balls or Frisbees for active play with owners. |
| Squeaky Toys | To attract dogs with squeaky sound when squeezed to encourage playing. |
| Water Toys | For dogs in water, useful for water-based activities and swimming. |
| Tech-Enabled Toys | To engage dogs for longer period, these smart toys come with app controls. |
| Dental Toys | To help teething puppies and to help cleaning their teeth and gums. |
Following are some of the basic yet essential steps to start your dog toy business in 2025:
To start your dog toy business, you must analyze the market to understand the demand. There are several ways to explore which dog toy is necessary. You can use several digital platforms and run online surveys to ask pet owners all over the region. Market analysis lets you make a detailed business plan that suits you the best. You can decide the mode of business by implementing these strategies over time. Dog toys should be interactive, unique, and attention-grabbing and must be made according to the safety guidelines declared by the officials.
There are many dog toy companies running their business successfully. Competitor analysis would allow you to take notes from their strengths and weaknesses so that you can cover the area they are lacking. You can fill their gaps by introducing a unique dog toy that will create instant demand. It is beneficial as you can take inspiration from their moves and bring out something very new and unique in the rising industry.
Dog toys are loved by dogs all over the world. You must register your business and go through all the legal formalities required in the region. You need to go through specific criteria to increase your credibility as a seller. People feel safe buying from a registered seller who has fulfilled their regularities and formal requirements rather than a newcomer with no certification.
You can find premium quality dog toys from reliable manufacturers online through following b2b websites:
Tradewheel.com is a top-tier B2B marketplace offering diverse dog toys and accessories to help you kickstart your dog toy business in 2025. The platform is known for its global network of suppliers who provide customizable and bulk purchasing options. With user-friendly navigation, you can explore eco-friendly, interactive, and chew-resistant toys that cater to current market trends, making it ideal for businesses aiming for unique branding.
Tradewheel's genuine buyer support tools and policies enables efficient marketing for your dog accessory business. Their verified suppliers give you confidence in sourcing safe, high-quality products for a thriving start.
Alibaba.com simplifies the process of starting a dog toy business with its direct access to manufacturers offering competitive pricing. The platform excels in providing customizable options which include private labeling. Private labeling your dog toys will allow you to stand out in the dog accessory business by customizing your specifications. Whether you're targeting chew toys, plush designs, or tech-enabled options, Alibaba’s extensive catalog ensures product diversity.
Its streamlined logistics and buyer protection services reduce risks, making it an ideal platform for new entrepreneurs. By leveraging Alibaba's built-in marketing tools, you can scale your dog business quickly while ensuring consistent product availability.
Global Sources connects you with premium suppliers specializing in high-quality dog toys and accessories, perfect for launching your dog toy business in 2025. With a focus on innovative and sustainable designs, the platform enables you to tap into eco-friendly trends that appeal to modern pet owners.
Their advanced supplier verification process ensures reliability and product safety, critical for marketing your dog business. Global Sources also offers trade show access, providing valuable insights and networking opportunities. Its tailored tools and services cater to businesses seeking a competitive edge in the dog accessory industry.
WholesaleDog.com is a niche platform dedicated to pet products, making it an excellent choice for starting a dog toy business. This specialized site offers a curated range of dog toys, from durable rope designs to interactive puzzles, ensuring you cater to various pet owner preferences.
The platform’s low minimum order requirements are ideal for small startups exploring market trends. WholesaleDog.com also provides detailed product descriptions and expert recommendations, helping you craft effective marketing strategies for your dog accessory business. Their focus on quality and competitive pricing sets you up for success in the pet industry.
EC21 is a global B2B marketplace offering versatile solutions for entrepreneurs looking to start a dog toy business. It provides access to international suppliers with bulk purchasing options, allowing you to stock diverse toy varieties.
EC21’s advanced search tools enable you to find eco-friendly and tech-enhanced toys that align with emerging market demands. Its emphasis on supplier transparency ensures product quality, which is critical for marketing your dog business successfully. With competitive pricing and global reach, EC21 supports scalability and long-term growth in the pet accessory industry.
Faire connects small businesses with unique, artisan-made dog toys, making it perfect for entrepreneurs starting a niche dog accessory business in 2025. The platform emphasizes quality over quantity, offering products like handcrafted plush toys and eco-conscious designs that appeal to boutique retailers.
Faire’s flexible payment options and low-risk buying policies make it an attractive choice for new businesses. With its focus on supporting independent brands, Faire helps you differentiate your offerings and market effectively to discerning pet owners. Their tools for inventory management ensure smooth operations and scalability.
DHgate is a cost-effective platform that empowers entrepreneurs to start a dog toy business by sourcing affordable, high-quality products. Specializing in bulk purchases with low minimum order requirements, it’s a great option for startups aiming to control initial investment costs. DHgate’s extensive catalog includes chew toys, squeaky designs, and interactive puzzles, catering to a variety of pet owner demands.
Their transparent supplier reviews and ratings ensure reliability, making it easier to market your dog accessory business with confidence. Fast shipping and responsive customer service add to the platform’s appeal for new entrepreneurs.
Once you have acquired premium quality wholesale dog toys for your business. You can use several digital channels to distribute your products online. Online selling is cost effective, allows you to grab a wide market more quickly and effectively rather than regular selling. You can register your business over b2b websites or sell through your business website.
To increase the buyer’s traffic on your website and digital pet store online, you can use several digital marketing techniques to stay in business and increase your visibility on search engines. In 2025, using digital marketing as a source of increasing buyers for your dog toy business could take your business to another level of success.
You can start a dog toy business by following the above-mentioned steps. However, as a seller, you must keep the following considerations in mind, which are indispensable.
Pet owners care about nothing more than their dogs' health. You need to consider sustainable materials to create toys that do not harm their health and are completely safe. While purchasing pet toys from your manufacturers online, ask about eco-friendly options. These will be beneficial not only for the dogs' health but also for environmental sustainability. It could be your unique selling point and a great strategy to attract sustainability-conscious customers.
At the start of your business journey, you need to implement effective pricing strategies to stand out among your competitors. It is a great idea to attract active customers' attention to your business. You can offer great discounts on your products initially to attract more customers.
Plan your dog toy business according to your limited budget. Starting a new business will require you to spend money on various operations that include promotion, logistics, warehousing, product sourcing, etc. Prior financial planning would help you avoid many difficulties, such as demand fluctuations and market recessions.
In this blog, we have included the basic steps of starting a business for dog toys in 2025. For that, we have highlighted the top b2b websites where you can source premium quality dog toys at affordable prices. These websites are ideal for sourcing products for your business due to their ease of use and higher accessibility. Furthermore, we have also discussed the top concerns you need to consider when starting your dog toy business.
