Best Source for B2B Industry Trends, News and Updates
The buying patterns and methods have changed a lot over the past few years. Most companies in Australia start their research for procurement online. This trend is still in its early stages, but growing at a fast pace. Better availability and options are the reason for its popularity among buyers. As buyers have started adopting online B2B marketplaces, this is high time for sellers to leverage this opportunity and feature their products online.
Almost every marketplace is unique in its own way and we have made a list of top B2B Australian marketplaces that can help you grow your business.
Many of Australia’s local businesses use Tradewheel.com to buy and sell goods to wholesale buyers. This marketplace is popular due to having a comprehensive network of buyers and sellers from both Australia’s local and international markets. From small to large-sized businesses all of them can join this site to avail opportunities to grow their business. The wide variety and availability of products on Tradewheel.com is the factor that attracts a massive buyer base and creates more opportunities for sellers.
When it comes to giving selling opportunities to businesses, there is no B2B site that comes close to Tradewheel.com. Their list of B2B buyers is not only limited to local sellers, but it features buying leads from all across the world. Despite whatever product niche you operate in, this portal always has room for you to join to get some good leads and sales. Therefore, companies looking to enter new markets or target more market segments prefer to start their campaigns from this site. This site is easy to navigate for both buyers and sellers and they also have support staff to help you at all stages of your transaction.
No site comes near Amazon when considering the popularity and reputation of a B2B marketplace in Australia. Its main focus has been to promote small to medium-sized businesses. However, in the past few years, many globally recognized brands also started using Amazon to increase their reach effectively and it also performed quite well for them. Therefore, you can consider Amazon to be the right marketplace for almost every product-selling business despite its size or product category.
Businesses that have an Australian Business Number (ABN) are also eligible for tax exemption on eligible items. Other than saving on taxes, they also have safe payment methods and return policies to keep buyers at the safe end. Thus, even if people who are new to procurement can place their orders confidently.
Due to Amazon’s great popularity, it is also considered a highly competitive and even saturated marketplace in some product niches. Numerous brands also keep their prices to the lower end to get a competitive advantage while others focus on improving their good’s quality. Amazon also has a great system to track spending and analyze buying patterns to optimize product selling campaigns.
Aussie Web was one of the first few sites that focused on Australia’s local search directories. It was founded back in 1996 in Brisbane, and since then it has grown to have more than 1 million suppliers from all over Australia. In contrast to most global giants that focus on a number of suppliers and buyers, Aussie Web only features sellers from Australia that have a good reputation within this market. What makes them stand out is the accuracy of their data. This data might be the reason for it becoming a go-to platform for buyers to start their search for relevant and local suppliers.
They have an extensive and verified listing of suppliers from different product industries. Furthermore, more sellers are also joining it on a regular basis which makes it a great platform for buyers from all industries to join and use. While viewing products on Aussie Web you can also view verified reviews and ratings for it to get an idea of what you should expect from the seller and make an informed decision based on other’s experiences. Once buyers find the right seller, they can request quotes and get in direct contact with the seller to start a trading relationship.
You can consider Australian Made to be more like a B2B directory than an E-Commerce site. Simply search for whatever product you are looking for and it will make a list of relevant goods and websites that are selling it wholesale. As the final transaction does not take place on Australian Made, they also do not have a payment gateway method. Instead, every seller has a different website with different methods to receive payments. Their diverse range of products includes almost everything from A to Z that is available is made or grown in Australia. Thus, you never need to worry about the availability of products when you are on Australian Made.
The main purpose of launching Australian Made was to promote its local industries and jobs. Considering how popular this directory has become, it surely has made a positive impact on the local industry by strengthening the economy and fostering a sense of national pride.
If you are a supplier and want to feature your products on this site, you would have to pay an annual license fee to verify your authenticity. Once you have paid for the license fee, there are no additional charges to list your products on Australia Made.
Among all the new marketplaces that are growing within Australia, eBay still has a decent market share especially when it comes to the B2B industry. eBay’s popularity is not only due to its first mover advantage, but they have also worked on strategies to cater to the unique needs most Australian businesses have. Their product range is also much wider than what you may expect from most of Australia’s local B2B sites and directories. Another thing that makes it amazing for companies is the demand and supply of niche-specific goods on eBay. No matter how specific or rare an item you are looking for, a seller on eBay always has it for you.
eBay also has a mobile app that you can install. It helps both buyers and sellers to communicate effectively and facilitate them throughout their trading procedure. eBay has a large seller directory. Thus, to stand out most sellers focus on keeping their offered prices on the lower end. In case, if you are looking to make a bulk purchase, you can use this factor to your advantage by getting better prices for goods that are best in quality and align with your sourcing criteria.
Trade B2B is also a name that is worth mentioning among all the marketplaces used in Australia. The main focus of this marketplace has always been to promote collaboration between small to medium-sized businesses. Therefore, they also have some simple requirements to get your business and products featured on it. Sellers only need a few minutes to get their products featured here. In contrast, it may raise a few questions about the credibility of its sellers, but considering the rich history it has, you can say that Trade B2B is a safe platform until you are following the guidelines provided by it.
The network of suppliers on TradeB2B is not only limited to Australia, but they have global distributors from almost every product category. However, they also have filtration options to only view sellers from a specific region or country. The businesses that can make most out of this site are SMEs and sellers that want to unlock new avenues for growth. If you are also one of them, you should surely consider using TradeB2B to get more and better reach within your target market. As this site is free to join, there is no risk and a lot of opportunities to avail.
When it comes to buying or selling industrial equipment and machines in Australia, Industry Search is one of the first marketplaces most businesses use. This site is known for having one of the largest verified directories of industrial equipment. Buyers can always expect to find the industry’s top sellers here with expertise in their area of field. Currently, they feature more than 2,000 industrial equipment suppliers that supply a diverse range of industrial machines. This product range includes equipment in both new and used conditions.
From machines to equipment or spare parts, Industry Search is always there to help you get the market’s best deals. All you need to do is create your account on Industry Search and ask relevant distributors for their offers. If you post an RFQ, you can expect to receive at least more than 3 quotes for your specific needs despite what your budget or needs might be. Once you find the right seller, negotiate their trading terms and finalize the order to something that works for both parties. More than 1 million buyers have used Industry Search and a majority of them are quite satisfied with the overall experience they had. Therefore, is a strongly recommended platform for all Australian businesses that deal in industrial equipment.
The biggest differentiator of B2B E-Commerce sites compared to traditional sourcing is its great availability. No matter how rare or expensive a product you are looking for, you only need to search for and get multiple variants of it to choose from. Buyers may even find sellers that sell a similar product at different prices.
Customer service, safe payment methods, and a simple user interface make it easy for purchase officers to use it. The majority of marketplaces are also buyer-oriented and offer services to address any inquiries, concerns, or disputes as well.
Most of the B2B marketplaces are saturated with an endless number of sellers. Therefore, most sellers offer discounts to maximize their chances of getting orders. Purchase officers make full use of this opportunity by placing orders for high-quality goods at lower rates.
Getting a company and products featured on a B2B marketplace and even promoting it costs a lot less investment compared to traditional marketing methods. Furthermore, if the paid campaigns are optimized correctly, they are likely to bring better revenue as well. Most sites are also free to join to get an idea of how online marketplaces work and how you can use them to your advantage.
If you create your own website, you must bring traffic to your website from scratch. However, it is different with B2B marketplaces as they already have quite a large number of daily visitors; you only need to focus on ranking your products for better visibility.
In today’s competitive market, data has become the biggest differentiator a company can have. Most B2B marketplace share their data and insights with sellers to optimize their marketing strategies accordingly. Using this data can save on your overall marketing budget and better understand your customer’s demand and buying behavior.
Businesses from almost all sectors in Australia are using B2B marketplaces. Whether you are a buyer looking to purchase goods or searching for buying leads to sell products in bulk quantities, these marketplaces can help in all of them. You only need to identify the site that can work best for you and get yourself registered on it.
