Best Source for B2B Industry Trends, News and Updates
Looking at the market stats will comprehensively give you a better idea of global market demand and high perfume manufacturing in various countries in the world.
The global fragrance market is set to reach $60.13 billion in revenue in 2024. As per research, with an annual growth rate of 2.79%, the market is projected to grow to a new level from 2024 to 2029.
Only the United States is expected to lead in revenue, bringing in $8.86 billion. It is also said that each person worldwide will contribute about $7.76 in fragrance spending in 2024. Non-luxury, affordable perfumes are anticipated to make up 72% of the total sales. Fragrances are becoming more popular as people use them to express their personality and enhance their personal style.
High numbers are a clear indication of starting a new business of selling perfume, and finding buyers and perfume accessories suppliers efficiently in 2025 can take your business to a new level of success beyond sales.
Here’s how you can find perfume wholesalers and importers for your business through several ways:
One of the best ways to find perfume buyers is through Trade shows. A gathering of different businesses from the same niche who get along to buy and sell their products by displaying them in their stalls. Trade shows are an excellent way to showcase your perfume range to the global buyers who attend these trade shows for business exposure.
Not only sales, but you can develop business relationships by connecting with the perfume wholesalers and do face-to-face interactions with them. It is a great way to get market insights, competitor moves which made them survive in the ever growing market and all other nooks and crannies of the wholesale fragrance industry.
If you are willing to find perfume buyers online, the best way to get in touch with millions of them is through b2b marketplaces. Business-to-Business marketplaces are a very convenient addition to the business world especially when it comes to source wholesale cosmetics and beauty products in bulk quantities.
Commercial e-commerce has made business easy by creating millions of connections between companies that cross the world apart but can trade with each other through these websites. Perfumes are highly demanded products in the beauty industry, and finding wholesale perfume importers through b2b websites is fast, efficient, and very convenient.
Follow these websites to find perfume wholesalers in USA, Asia, Europe, or anywhere else in the world:
Tradewheel.com has wholesale perfume importers from worldwide. The website is designed in such a way that you can connect with various perfume buyers and importers easily without switching pages and links but under the perfume buyers page. Millions of wholesale fragrance importers have entered their business requirements on this website so that you can easily join them and send them their price quotes. You can register your wholesale business on the website by creating your business account easily without any additional configuration.
BeauteTrade.com is a wholesale business website that buys and sells perfume and beauty products in wholesale quantities. The website is designed with an innovative platform that is highly user-friendly and provides a great user experience, as per ratings and reviews. Global beauty businesses, including perfume vendors, are registered here, and they are successfully expanding their market reach and selling their products to global buyers.
To attract these global buyers, you can offer great deals and discounts to stand out among other competitors. List your perfume range with descriptive product descriptions, provide low MOQs, offer great services to global perfume buyers, and increase your business seamlessly.
Beauty Sourcing is a specialized platform for beauty and personal care professionals, connecting perfume buyers, importers, and wholesalers with reliable suppliers. Known for its focus on niche beauty products, Beauty Sourcing offers a wide selection of fragrances, from high-end perfumes to affordable, unboxed wholesale options.
Businesses seeking to buy perfumes in bulk for resale can browse a curated list of quality suppliers, making it easy for fragrance buyers to find trusted sources. With a growing presence in the USA, this platform is an essential resource for those in the wholesale perfume market looking to expand their product line.
Beauty Joint is a prominent online marketplace catering to wholesalers, retailers, and individual buyers in the beauty industry. It provides a diverse range of wholesale perfumes, including options for resale and unboxed perfume at competitive prices.
Beauty Joint attracts perfume buyers, fragrance wholesalers, and importers with its selection of popular brands, making it a go-to for businesses in search of quality scents. With a streamlined purchasing experience, Beauty Joint supports fragrance buyers in the USA and worldwide, offering an array of options to meet the demands of various markets.
Alibaba.com is one of the world’s largest B2B marketplaces, connecting perfume importers, wholesalers, and buyers with manufacturers and suppliers across the globe. Known for its extensive range of products, including fragrance and unboxed perfume for wholesale, Alibaba.com enables bulk purchasing and custom ordering to meet specific business needs.
With options for USA-based perfume wholesalers and international importers, Alibaba’s search tools make it easy for fragrance buyers to locate suppliers who offer competitive pricing and bulk discounts. The platform’s global reach and verified suppliers provide businesses with a reliable source for wholesale perfumes suitable for resale.
You can sell perfumes through social media. Nowadays, social media is merely a way of communication. Rather, it has become a hub of business. Due to easy accessibility and continuous user engagement, the platforms have now launched separate tools to initiate business. You can find perfume business buyers through various groups created to buy and sell perfume and fragrances at wholesale prices.
Platforms like LinkedIn allow you to interact with fellow perfume vendors, learn market trends and insights, buyer dynamics, and purchase behaviors, and implement perfume selling strategies.
Creating an official website for your perfume business has become crucial nowadays. It is just like giving your business an identity to survive in the digital world. Create your interactive perfume-selling websites and maximize your website traffic through digital marketing.
Use various tools that are introduced by Google to attract consumers by ranking your keywords related to perfume selling and affordability. You can see a great increase in perfume buyer engagement after performing the correct SEO tactics.
Competitor analysis is one of the most essential parts of starting any business. In the perfume business, you can look out for perfume importers who are market rulers and approach them with your offers and price ranges.
There are significant chances of these big perfume importers giving you an order for a wholesale perfume and developing business connections with you after getting impressed by your offerings or USP.
Email marketing is an excellent way of increasing your business through sending emails about your perfume promotions and anything new that you find out to attract buyers. You can send them emails occasionally regarding discounted offers and seasonal deals that can be in their favor.
Another way of attracting fragrance buyers is through content marketing. Write various blogs and content on multiple platforms regarding market insights of the perfume industry to help buyers know which fragrance is in trend nowadays. Many buyers want perfumes to resell, and you tell them various ways of buying and selling perfumes under their names to increase their interest.
You can find wholesale perfume buyers by taking part in online discussions. Join platforms like Quora and Reddit to participate in people’s queries who are looking for answers related to the perfume business.
Not only can you help them with your valuable information regarding the perfume business, but you can also mention your business to inform them about your fragrance-selling business. These platforms are global, and people all over the world use them to find answers, which means there is a great chance of spreading the word about your perfume-selling business.
Another way of increasing your fragrance business is finding buyers and collaborating with beauty influencers through social media. These beauty influencers have a large number of followers who look up to their lifestyles, buy products, and invest in things these influencers use and review.
You can find many beauty influencers and connect with them by sending your perfume PR packages. Ask them to make a social media video or reel about your products and provide good reviews to influence people to buy your perfumes.
This blog has discussed the perfume market and its business scope by mentioning several tactics and ways to find perfume business buyers worldwide. By implementing such techniques, not only will your perfume business grow to new heights, but it will also help you sustain in the market for the longest time. These ways of finding perfume buyers are highly recommended if you are a startup business willing to take a place in the market effectively and efficiently.
